Somewhere along the line I came up with the phrase “the good we do beyond the good we set out to do.”
While that almost makes that “secondary good” seem unintentional, it’s not. “Doing good”—that is, having a positive impact on society beyond direct service to people in need—is a special and significant responsibility of nonprofit organizations, particularly in lieu of certain taxes. Doing good beyond what we set out to do through our service programs and senior living communities is something of which we are very proud.
That positive impact is called community benefit.
We began calculating Diakon’s community benefit for the first time six years ago and are now readying our sixth community benefit report, this time for 2018. Typically, Diakon’s community benefit amounts to approximately $20 million.
Community benefit is quite different from annual reporting. We don’t count people served or provide financial summaries of what we spent during the prior year. Rather, we look at such factors as offering free meeting space to community groups, providing mentoring or other support to students in the health care or social services fields, donations of unused medication to help people in need and support groups we offer the public free.
Community benefit also includes the subsidized service we provide, so that we can help many people with limited financial resources.
Part of me dreads this time of year because, based on national guidelines, calculating community benefit can be, well, math-intensive.
In the case of free meeting space, for example, I have to know the cost-per-square-foot-for-maintenance of a Diakon facility, the size of the room in which an outside group held its free meetings and how many hours the group was there during the year!
You get the picture. It’s calculator time.
But another part of me truly enjoys the effort, calculations and all, because doing so underscores the amazing impact we have on society—the good we do beyond the good we set out to do!
You can view our 2018 Community Benefit Report by clicking here.
By William Swanger, MA, APR
Senior Vice President
Corporate Communications & Public Relations
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