William Swanger, MA, APR, senior vice president of Diakon’s Office of Corporate Communications & Public Relations, offers a blog post about his particular—and sometimes confusing—field.
I am proud of the field in which I work (and about which I teach part-time).
It’s called public relations.
And, yes, I am aware of our reputation for “spin” and for always painting things in the best light.
I would argue that’s not true public relations.
Perhaps it would help if we adopted the term some researchers use for analyzing the field: relationship management.
Get the distinction?