When you work in communications, your daily tasks can be pretty varied, from developing an entire strategic plan to … well … redoing a phone tree.
What’s a phone tree?
It’s the sequence of options people hear when they call a main number for an organization … you know, “to speak to this program, press 1,” and so on. I don’t do any of the technical phone stuff; rather, I review the sequence of the tree, edit the accompanying text and arrange for the professional recording you hear.
Diakon had not revised its tree for a while and when I began the update process, I found I had quite a few changes to make, sometimes because programs had been transitioned to other providers, sometimes because they had moved geographically or administratively or, in an instance or two, because they had closed.
In some ways, tackling a phone-tree update is a history review.