Monthly Archives: April 2017

Lamentation on a changing field: When crises call, honesty and objectivity rule

William Swanger, MA, APR, senior vice president of Diakon’s Office of Corporate Communications & Public Relations, offers a blog post about his particular—and sometimes confusing—field.

I am proud of the field in which I work (and about which I teach part-time).

It’s called public relations.

And, yes, I am aware of our reputation for “spin” and for always painting things in the best light.

I would argue that’s not true public relations.

Perhaps it would help if we adopted the term some researchers use for analyzing the field: relationship management.

Get the distinction?

I raised needed funds … even before getting to the office

This morning, as I checked my email and chewed on my breakfast burrito, I contemplated how I had already supported Diakon Adoption & Foster Care twice today.

And it was easy and fit right in with my morning routine.

That routine is simple and probably very much like yours. The best mornings are the ones I’m the first to wake up. This gives me a chance to make a cup of coffee and collect my thoughts before the day begins as I peruse my favorite websites for the morning news.

It doesn’t take long, however, for my six-year-old ball of energy to wake and come into the home-office clutching his favorite blanket and asking for breakfast.

Then it’s time to pack lunches, shower, get dressed and find my son’s missing shoe while convincing him that yes, indeed, he has to go to school today.